Canadian Tire is helping hundreds of homeowners in the Charlottetown area to “green up” their lawns.
Employees of the national retail chain recently took to the streets with 1,000 bags of CIL 1-Step grass seed to distribute, placing them on doorsteps around the city.
Cameron Beach, owner of the Canadian Tire store in Charlottetown, said the grass seed was being distributed free of charge with a challenge to homeowners to test the product and share their feedback with the company. It’s all part of the company’s Tested for Life in Canada program.
Beach said Charlottetown was chosen because the city had just endured the worst winter in its history with record snowfalls.
“Canadian Tire wants to give the community a much-needed green-up this spring,’’ Beach said.
He said he hopes to hear from people who received the grass seed within the next few weeks once the product has begun to do what it is intended to do.
And homeowners appear happy to help.
Dianne Gillis, one of those who received grass seed, said she was happy to accept it.
Gillis said the winter was very hard and lawns are not looking very good in places.
“They could use some help,” Gillis. ‘Hopefully this will help.”
Charlottetown is the company’s second regional test lab activation and is part of a national platform designed to provide customers with the country’s best and most relevant products capable of withstanding life in Canada.
The first regional test lab was in Terrace B.C. where…