TORONTO - Daily deals website Groupon says it has purchased SnapSaves, a Canadian-made couponing app that launched last year.
While the details of the transaction weren't revealed, including the price of the acquisition, it marks a sign of the growing popularity of smartphone apps in the grocery industry.
SnapSaves was created by Toronto-based company Buytopia, which has a deal-of-the-day offer similar to Groupon.
With the app, shoppers can snap a picture of their grocery receipt and receive money back on selected items through a cheque in the mail.
SnapSaves says the deal will expand its reach to Groupon's 52 million active customers.
Other similar money-saving apps have appeared on the market in recent years, including Checkout 51, a Toronto-based startup founded two years ago.