Sears in Charlottetown chosen as the launch spot for the department store’s quarterly report
© Guardian photo by Brian McInnis
A fashion show was held recently at Sears in Charlottetown to help mark the launch of the new quarterly “Look!” report. Among the models taking part are, from left, Robyn Christensen, Rebecca Piket, Mackenzi Deighan and Amy Halman.
It appears the new “Look!” of Sears is helping put the company’s Island location on the fashion map.
The Canadian brand has recognized that, using the Island’s Malpeque Road location recently as a launch spot for the fall edition of the new quarterly “Look!” report.
Last Saturday saw crowds at the store take in a fashion show and launch party which featured Island models from Panache, as well as Charlottetown youth and store associates helping to bring the upcoming fall trends to life. There were also plenty of makeovers and sampling available.
“It’s a fall fashion forecast for the “Look!” report,” said store manager Leslee Kerwin-Jabbour.
“They really identified P.E.I. as one of the fashion spots. We’re known as a fashion store here.”
The report includes fall fashions for men, women, children and the home with a vintage inspiration.
“You’re seeing equestrian trends, a lot of blazers, there’s plaid,” said Kerwin-Jabbour, adding that the new report also continues on the trend of bright colours introduced in the summer debut.
The report sees Sears trend directors travel the globe looking for hot fashion trends on the cutting edge of each season. The directors also take pictures of their inspirations and provide write-ups of the upcoming trends.
For women’s trend director Cynthia Florek, it could be highlighting career essentials by showing how to dress for work by providing office-ready inspirations that transition into the evening.
“Cynthia really shows how you can take a basic suit and you can make it look unbelievable, like you are the CEO, at an entry level price,” said Kerwin-Jabbour.
Other trends for women include traditional fall fabrics, including corduroy, highlighted with bold colours such as mustard, fushia, inky blues and rich reds. The report also focuses on fall make-up techniques such as the “smoky eye” and “moody lip”.
“Part of our fashion show is we’re going to bring the “Look!” report to life with models who are from Prince Edward Island,” said Kerwin-Jabbour. “(Associates) are here to show you how to embrace what you saw in the “Look!” report and fashion show.”
Bold colours are carried over to the men’s wardrobe as well, compiled by trend director Nancy Dennis, which includes jeans sporting colours such as red. Other staples include plaid shirts, bow ties and tweed driving caps and pea coats.
“A gentleman would wear his red jeans with a more subtle blazer,” said Kerwin-Jabbour.
But the trends don’t stop with clothing.
Cindy Jardim is the company’s home trend director and has compiled trends in kitchen and bedrooms that follow the same natural colours such as meccha and fired clay, highlighted with punchy bright colours such as lime green and dark orange.
“It can transition both genders, it’s not overly feminine or masculine,” said Kerwin-Jabbour.
“Sears has really gotten back to great pricing. What we’re offering this time around, what you’re seeing in the “Look!” report is one of the ways you can see how Sears Canada and Sears Charlottetown has changed for better shopping experiences, with trendy looks and great prices.”