Starbucks will serve beer and wine in Canada by the end of the year

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Starbucks

TORONTO — Fancy a glass of Pinot Grigio or a pint of cold pilsner? Soon, you won't have to look any further than your local Starbucks.

The world's largest coffee chain says it plans to serve wine and beer at some select Canadian locations by the end of the year.

The pilot program, called Starbucks Evenings, will offer customers a menu of wine, beer, and small plates like olives, nuts and cheese after 4 p.m.

Specific locations for the program have yet to be confirmed, a Starbucks Canada spokesperson says.

The company first tried out the concept in some U.S. cities earlier this year as part of an aggressive push to expand into other offerings besides coffee. Starbucks already sells sandwiches, salads and specialty drinks. It has been trying to capture more sales throughout the day, instead of just those rushing in for their early morning caffeine fix.

Starbucks says it will also launch a new bakery line called La Boulange in Canada, starting on March 3.

Organizations: Starbucks

Geographic location: Canada, TORONTO, U.S.

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Recent comments

  • HipsterParade
    February 05, 2015 - 07:03

    If the hipster brigades were not bad enough already, let's booze them up.

  • intobed
    February 05, 2015 - 01:35

    Given the price of their products, a simple glass of wine will probably cost $12, and a beer $9.

  • Bill Kays
    Bill Kays
    February 04, 2015 - 18:31

    So now they've completely flipped it. They've become a bar that sells coffee. Nothing special here or even news worthy. People have been buying beer, coffee, and wine from mom and pop stores forever (if there are any left) except that Starbucks wants to drive the rest of them out of business. Everybody sits back, says hurray, and life goes on as normal. But it makes for good free advertising for a great corporate sponsor and buddy.

  • Bill Kays
    Bill Kays
    February 04, 2015 - 18:04

    So now they've completely flipped it. They've become a bar that sells coffee. Nothing special here or even news worthy. People have been buying beer, coffee, and wine from mom and pop stores forever (if there are any left) except that Starbucks wants to drive the rest of them out of business. Everybody sits back, says hurray, and life goes on as normal. But it makes for good free advertising for a great corporate sponsor and buddy.

    • Double Billed
      February 06, 2015 - 15:40

      Two (identical) posts spewing mindless crap. Tell me (and the authorities) just where these "mom and pop" stores" (that sell beer and wine) are located. Do you even live in PEI?? Why don't you write a book that will be much easier to ignore??

  • Veteran
    February 04, 2015 - 18:00

    They can sell whatever they want. They can even give it away. Until they start showing veterans a little respect, I'll go without before I'll go into one of their shops.