The Toy Factory and Brictek boost toy campaign

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Dan Viau left, from The Toy Factory, and Captain Jamie Locke of The Salvation Army display some of the toys donated by The Toy Factory in New Glasgow, in partnership with Brictek Building Blocks to The Salvation Army’s Christmas Toys Campaign.

In partnership with Brictek Building Blocks, The Toy Factory in New Glasgow has donated more than $2,300 worth of toys to The Salvation Army’s 2014 Christmas Toys Campaign.

Brictek Building Blocks are similar to the brand-name interlocking building blocks that have been popular with children of all ages for decades.

Brictek’s Charity Partner Program provides independent toy stores, like The Toy Factory, with a free Brictek toy to donate to a local charity for every Brictek toy purchased in the store.

Dan Viau, owner of The Toy Factory, says choosing The Salvation Army as its local charity was easy.

“As a locally-owned family toy store, we’ve been honoured to contribute to The Salvation Army’s P.E.I. Christmas Toys Campaign for many years.”

He said each “donation” toy is specially packaged, with a blank space on the back for the child that’s buying or receiving the regularly-priced Brictek toy to write his or her name as the person that’s donating the free toy.

Brictek calls it “Buy One, Give One”. Viau says “The icing on the cake is that it helps children learn that it’s awesome when “giving” can go hand-in-hand with “getting”.

More than 300 Island children will have toys under their Christmas trees this year thanks to the program.

Last year, The Salvation Army in Charlottetown helped make the Christmas holidays happier for more than 800 families, including providing food hampers to feed 2,100 adults, and toys for more than 900 children.

This season, anyone seeking assistance for Christmas can drop into The Salvation Army at 158 Fitzroy St. in Charlottetown between 9-12 and 1-3 on weekdays, or call (902) 892-2281. Donations for the Christmas Campaign can be made at the same location.

In Summerside, The Salvation Army has received 600 applications for assistance for Christmas so far this year. Anyone wishing to make a donation or apply for assistance can drop in to The Salvation Army at 374 Pope Road. The Salvation Army has also set up an Angel Tree at Starbucks in Summerside, where people who’d like to help can pick up children’s Christmas wish lists. Gifts purchased for the lists can then be brought back to Starbucks, or dropped off at The Salvation Army on Pope Road.

Organizations: The Salvation Army, The Toy, Brictek Building Blocks Starbucks

Geographic location: New Glasgow, Charlottetown, Summerside

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