‘I Heart P.E.I. Potatoes’ campaign rolls out across the Island

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Danie VanSchalkwyk sits on a "I Heart P.E.I. Potatoes" straw bale. The promotional bale wrapping was started by the P.E.I. Potato Board last year and has grown in scale this summer.

A number of Island potato growers and agricultural businesses alike are showing their love for Prince Edward Island potatoes by displaying a number of round bales wrapped with signs promoting P.E.I. potatoes around the province this summer.

This initiative by the P.E.I. Potato Board started last year and has grown in scale this summer.

Near several of the major highways across Prince Edward Island, motorists can watch for round bales emblazoned with such phrases as “Rows and Rows of World Famous P.E.I. Potatoes” or “Grown Here, Loved Around the World,” along with the popular “I Heart P.E.I. Potatoes.”

These wrapped bales are placed strategically in scenic potato fields or on private property belonging to businesses that the Island potato industry supports.

Trent Cousins and Danie van Schalkwyk of Allan Equipment Manufacturing Ltd. in West Covehead jumped at the chance to get an I Heart P.E.I. Potatoes bale for their business.

“We rely on the potato industry for the success of our business, so we are proud to do what we can to support the industry,” said Cousins. “Potato growers should be proud of the economic activity they bring to the Island while producing nutritious food for us to eat.”

Prince Edward Island potatoes are world renowned for the great taste and quality that comes from growing in the unique red soil of P.E.I. The Prince Edward Island Potato Board is a producer-controlled association dedicated to supporting the highest performance of an economically and environmentally sustainable potato industry. The potato industry is worth over $1 billion to the Prince Edward Island economy each year.

Organizations: P.E.I. Potato Board, Allan Equipment Manufacturing, P.E.I. The Prince Edward Island Potato Board

Geographic location: Prince Edward Island, West Covehead

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Recent comments

  • fred
    August 13, 2014 - 08:29

    Yes. I will have to agree with some of the comments .When i was a kid, the island potatoes, you buy now in the stores, were called culls / pig feed .Years ago they were all hand graded and went out as table stalk/ good quality potatoes.Some farmers will not eat their own grown potatoes; knowing all the chemicals that were sprayed on them / they grow them separate in their garden .If you think you are going to buy anything any cheaper directly from the farmers / give your head a shake . just go to one of the farmers markets and see what i mean . $18.00 a lb. for beef / $16.00 a lb. for pork / $1.50 a lb for potatoes and so on.. They should be giving away free meat ;as they are killing all our fish and shell fish . We are swiftly becoming the gentle poison island .

    • patrick
      August 13, 2014 - 20:50

      give your head a shake!

  • Here This
    August 13, 2014 - 07:06

    NOBODY is going to be fooled by these silly signs. The tourist are not stupid. They're not going to look at those signs and say, "Oh, those must be the quaint farms that I came to see". Placing a few signs in the potato fields is not going to change the fact that the place is becoming a big industrial farm destined to destroy the beautiful place that it once was. And as for the potatoes themselves. They're not the good potatoes that they used to be. Big is not better. It's just big.

    August 12, 2014 - 09:23

    There was a time when PEI potatoes were the best. Not now. All we get now in the stores if we buy PEI potatoes is garbage. I read the growers name and place now before I buy. I have actually seen potatoes grown in PEI that stunk. Quality has gone out the window for quantity.

  • jrsplace
    August 12, 2014 - 07:46

    all farmers are rich and pollute the environment...who cares about their potatoes..i'd rather an organic salad anyday!

  • wallace
    August 11, 2014 - 13:50

    It is unfortunate that we have such discord in our Island Society these days. It is evident that the aggressive performance of the Federation of Agriculture has created an image of farmers as selfish and greedy. The HST demand, the demand for increase in land holdings, the deep well demands are all seen as being detrimental to the rest of us. The perpetual cries of poor prices, poor markets etc, while affluence and wealth appear evident on their personal level, also gets tiresome, as do the fish kills. That said, it is well to keep in mind that these people are our hardworking friends and neighbors that deserves respect as individual human beings, and the potato business contributes greatly to the economy of PEI. Perhaps their organization should look at the performance of their hired hands and develop a less demanding tone.

      August 13, 2014 - 07:09

      Wallace... Read your own post. On the one hand you say how their own association portrays them as selfish and greedy, for the reasons you have given and then you turn around and say that we should RESPECT THEM? For poisoning the soil and air? For killing fish, year after year? For the highest cancer rates in the world? For wanting more land, deeper wells? Is this why we should respect them? Respect in anything is Earned, not given.

  • Just Why
    August 11, 2014 - 10:18

    Prince Edward Island potatoes are world renowned for the great taste and quality that comes from growing in the unique red soil of P.E.I . Why then, can we as Islanders not purchase a decent bag of potatoes in our grocery stores ???????????????? The quality of the ones I get at Super Store & Sobey's cannot be called QUALITY Potatoes , they are more like the ones that were used for cattle feed lot's a few years ago . I sure as hell would like to get a bag where I'm not throwing out a % because their not fit for human use . Someone answer that question PLEASE

    • totally agree
      August 11, 2014 - 14:14

      Don't think I've had one bag of potatoes in years where they were all good potatoes. part

    • Fact
      August 11, 2014 - 15:57

      Most potatoes sold in grocery stores on PEI, are in fact NOT potatoes that were grown or packed on PEI. If you want the best quality, stop by your local potato farm or warehouse, most welcome the opportunity to sell their own potatoes out the door and trust me, it is much, much cheaper.

  • Here we go..
    August 11, 2014 - 07:57

    I'm not sure why the hate is on for farmers on this Island. Wow... Yes, there are bad farmers that do not follow rules, much the same as there are those in every profession that do the same. Most farmers I know are hard-working. dedicated, and not big, bad ogres out to destroy the Island. For those who you continually touting going organic, do you even have a clue what you are talking about? I can bet my bottom dollar when you are at the Superstore or Sobeys that you are NOT supporting organic. Unless you know what you are talking about and walk the walk, keep your mouth shut about agriculture and organics.

    • Here YOU Go
      August 11, 2014 - 21:21

      Who do you think is buying all that organic food in the groceries store? You would lose your bottom dollar because you are speaking about something that you know nothing about.

  • For What It's Worth
    August 11, 2014 - 07:09

    It bothers me that farmers are becoming a hated group. I know most of them a fine group of people . They're trying to make a living like the rest of us. I really wish our gov't would support them in trying out new crops and different methods of farming.

  • Wake up
    August 10, 2014 - 23:55

    And once again we have some "know it alls" that are complaining with their bellys full. Has anyone stopped and thought about how many businesses would suffer if the potato industry just stopped? Unemployment would be sky high and families would be starving. You want to close the potato industry? Then we all might as well pack up and head west because there will be nothing left. Farmers are doing their best to be more environmentally friendly. Give them time and things will work out. Many studies are taking place this year to figure out how they can reduce if not eliminate the environmental impact.

    • How It Is
      August 11, 2014 - 21:23

      It's called change.

  • Joe Blow
    August 10, 2014 - 21:18

    You won't see any of our MLA's with these stickers on their cars or anywhere near them....they don't care about the potato industry, fishing industry, beef or pork industry on PEI. They just don't care at all about PEI!! Closing more businesses, ending more industries just to make themselves more money in their pockets. Free trade, importing and mostly exporting is KILLING PEI and Canada. Its sad to see all these great products produced by Canadian companies get exported to other countries and them sending us their garbage products in return. Its pathetic!! We as a country should be looking after ourselves as a nation first, then if there are any products left then we ship products away for exports. We create wind energy here on PEI and ship it to New England....why not use it here on PEI? Some of the stupid decisions that our government has made over the past few years make me shake my head in disgust. People need to remember these decisions when the next election roles around.

  • intobed
    August 10, 2014 - 15:08

    Your desperation is showing, potato farmers. What will you do when Irving can get cheaper potatoes from India, or China, or somewhere in Africa? You need to change crops, and you need to start the change now. Islanders are starting to wake up to the environmental damage you are doing, all in the name of increased profits.

    • Wow.
      August 10, 2014 - 21:11

      OMG. I know PEI is an under educated province and the school system has failed but are there REALLY idiots who think Cavendish would import potatoes from China or India? Really?

    • intobed
      August 11, 2014 - 18:15

      McCain's left and went to India; do you really think the Irvings will stay here? http://www.mccainindia.com/McCainNews/26112012TheHinduBusinessLine.pdf

    • patrick
      August 13, 2014 - 20:54

      @intobed they have 2 plants in New Brunswick and 1 in Maine. you name says it all.

  • Eye Heart the Land
    August 10, 2014 - 15:03

    With the closing of the processing plant, the cry for deep wells is being heard once again. With such a dry summer, our water supply would not have survived the draining of our natural resources. With the recent rains, we now hear of the hand-in-hand results of farming and rain, a fish kill. It is time for PEI Potato growers to realize their once magical crop cannot compete with the cheap labour and no rules type farming in India (where the Borden plant business will be going) and they best get on board with a new land friendly crop. Maybe organic Mary Jane?