Popular wig retailer in Moncton opens shop in Cornwall

Maureen Coulter
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Ambyr MacDonald, left, puts a wig on hairdresser Jennifer McWilliams to demonstrate how realistic the hand-tied and machine made wigs look. Martinique Wigs recently opened up shop in MacDonald’s hair studio, Flair for Hair, in Cornwall.

CORNWALL — When Nancy’s hair started falling out recently it bothered her two children, aged 10 and 7.

Nancy, 50, was diagnosed with cancer in April and the treatment has been causing hair loss. When she asked around, she soon found out her options for buying a wig were limited.

Then Moncton retailer Martinique Wigs opened a shop in Cornwall and Nancy was quick to make an appointment.

Nancy’s new wig is so realistic that in order to keep her secret, The Guardian has agreed not to use her last name.

“This is sort of my dramatic debut.”

Owners of Martinique Wigs and WigsCan Inc, Charline Cormier and her daughter Paris Malenfant, are passionate about their job. Their mandate is to help women through the difficult time of being diagnosed with cancer with a positive experience at their shop through knowledge, care and support.

Martinique Wigs offer a complimentary 20-minute one-on-one consultation for anyone who is going through medical hair loss. They will advise the patient what they are going to go through and what to expect, when their hair will fall out, and how it will feel to help ease the stress of hair loss.

“We fit clients, but we also help them through the transition,” said Malenfant.

They also encourage women not to shave their heads; the hairdressers can remove the hair as part of the service.

The European wigs offered at Martinique Wigs are exclusive to WigsCan Inc. There are 30 different retailers across Canada carrying the WigsCan Inc. wigs and the representatives have to offer the same degree of service that Martinique Wigs does with their product.

Ambyr MacDonald, owner of Flair For Hair, is the representative for the Cornwall location.

MacDonald has owned Flair For Hair for four years and is happy to represent the second location of Martinique Wigs at her business.

“I wanted to service people so they wouldn’t have to travel all the way to Moncton so that it is closer to home for them.”

When a person isn’t feeling well, they don’t feel like travelling, she said.

“I hope to help as many people as I can throughout P.E.I.”

MacDonald wants to help women going through cancer feel comfortable. The consultation area is closed off and offers privacy for the client.

That was part of the service that Nancy liked.

“Ambyr was really nice and very patient and she is a very touchy-feely kind of person so she is very compassionate,” said Nancy.

Also, when Nancy called with an issue, MacDonald fit her right in.

The business also offers wigs and hair pieces to women with thin hair. Hair loss is considered medical and it could be covered under their insurance, Malenfant said.

Martinique Wigs offers a variety of machine made and hand-tied wigs along with synthetic and human hair. The prices for synthetic wigs range from $280-690, the human hair tends to be a bit more expensive.

“The synthetic wigs are actually the nicest, they are the most beautiful wigs,” said Malenfant. “We recommend synthetic because the hair is always perfect.”

Organizations: The Guardian, WigsCan, Martinique Wigs and WigsCan

Geographic location: Cornwall, Moncton, Canada

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Recent comments

  • citizen
    June 12, 2014 - 12:01

    I think this is fantastic, and it will be awesome and much more convenient for Islanders to have this service in our own province.

  • Paris
    June 09, 2014 - 18:05

    Hi Deb, We are honoured to be able to be part of the community and go beyond fitting patients for wigs. We help cancer patients through an extremely difficult period in their lives. We laugh, cry and share amazing moments with them at our centers. Our mission is to make a difference in individuals lives and we are proud to do so across the country. We are the exclusive distributor of European wigs and only carry high quality items. The prices are predetermined by the supplier and vary by the construction not by length or style. The more the item is handtied (meaning each individual fibre was tied to a mesh base giving it the look of scalp) the more expensive the item is. We believe quality over quantity is best. If a wig is only lasting 1-3 months there is a problem and I would recommend finding a solution because 4-12 wigs a year can really add up and you shouldn't need more then one. Long hair wigs are recommended in Human hair or mixed fibres because of the damage friction on the collar creates. I'd like to Thank you for reaching out and sharing your comments with us.

  • Deb
    June 08, 2014 - 16:10

    I truly appreciate what this store is trying to do for women with hairloss, and I also appreciate that they have to make a profit, but there is NO WAY that a synthetic wig should cost upwards of $600. As a person who has been living with alopecia (meaning I am completely bald) for the past 10 years, I have found that wig stores will purchase wigs at cost, and then charge their customers twice, sometimes three times what the wig costs them. A synthetic wig will only look good for one to three months at most before needing to be either replaced or reconditioned. No way am I paying $300 - $600 for something that lasts one to three months. Yes, insurance covers some of it - MY insurance covers $100 every three years. I prefer to purchase my (high quality synthetic) wigs online, where I can purchase them at the same cost that the salon owners pay. Yes, if it's your first time purchasing a wig, maybe you want to pay more money for the experience of someone putting it on your head for you and helping you to choose a color, but once you've been around the block a few times, you will learn to do all that for yourself.

  • Deb
    June 08, 2014 - 16:09

    I truly appreciate what this store is trying to do for women with hairloss, and I also appreciate that they have to make a profit, but there is NO WAY that a synthetic wig should cost upwards of $600. As a person who has been living with alopecia (meaning I am completely bald) for the past 10 years, I have found that wig stores will purchase wigs at cost, and then charge their customers twice, sometimes three times what the wig costs them. A synthetic wig will only look good for one to three months at most before needing to be either replaced or reconditioned. No way am I paying $300 - $600 for something that lasts one to three months. Yes, insurance covers some of it - MY insurance covers $100 every three years. I prefer to purchase my (high quality synthetic) wigs online, where I can purchase them at the same cost that the salon owners pay. Yes, if it's your first time purchasing a wig, maybe you want to pay more money for the experience of someone putting it on your head for you and helping you to choose a color, but once you've been around the block a few times, you will learn to do all that for yourself.