P.E.I. partners with Sysco Canada to promote Island seafood

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The province has partnered with the largest food service distributor in Canada to increase sales of Island seafood products in Western Canada.

Fisheries Minister Ron MacKinley says government is teaming with Sysco Canada again this year to promote the province’s high quality seafood to markets in Western Canada.

“This year, the campaign will include more cities, increased participation from Island companies and an expanded variety of Island seafood products,’’ MacKinley said.

Sysco Canada has sales and service relationships with more than 400,000 customers. Approximately 160 sales representatives across Western Canada will participate in the promotion. The promotion will provide an incentive for consumers, restaurants, and sales representatives to choose Island seafood by offering them a chance to win a trip to P.E.I. during the International Shellfish festival.

The promotion is being delivered through the P.E.I. Culinary Alliance with funding from the Departments of Fisheries, Aquaculture and Rural Development, Innovation and Advanced Learning, and Tourism PEI and Island seafood companies.

Seafood products such as lobster, mussels, oysters, cherrystone clams, rock crab, salmon and halibut will be promoted in three Western Canadian markets — Calgary, Edmonton and Winnipeg. These markets have a population base of more than 2.5 million.

Organizations: Sysco Canada, P.E.I. Culinary Alliance, Rural Development

Geographic location: Iceland, Western Canada, P.E.I. Calgary Edmonton Winnipeg

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  • Information Please
    June 06, 2014 - 20:31

    Could MacKinley please outline for Islanders what sales were generated and what the net gain was the last time they did this. I think Islanders would like to know what all of this money is being spent on other than an annual vacation and car shopping trip for the minister.