The province has partnered with the largest food service distributor in Canada to increase sales of Island seafood products in Western Canada.
Fisheries Minister Ron MacKinley says government is teaming with Sysco Canada again this year to promote the province’s high quality seafood to markets in Western Canada.
“This year, the campaign will include more cities, increased participation from Island companies and an expanded variety of Island seafood products,’’ MacKinley said.
Sysco Canada has sales and service relationships with more than 400,000 customers. Approximately 160 sales representatives across Western Canada will participate in the promotion. The promotion will provide an incentive for consumers, restaurants, and sales representatives to choose Island seafood by offering them a chance to win a trip to P.E.I. during the International Shellfish festival.
The promotion is being delivered through the P.E.I. Culinary Alliance with funding from the Departments of Fisheries, Aquaculture and Rural Development, Innovation and Advanced Learning, and Tourism PEI and Island seafood companies.
Seafood products such as lobster, mussels, oysters, cherrystone clams, rock crab, salmon and halibut will be promoted in three Western Canadian markets — Calgary, Edmonton and Winnipeg. These markets have a population base of more than 2.5 million.