© Submitted photo
The all-female winning team of the 2014 P.E.I. BioAlliance/UPEI Business Marketing Award Competition held recently included: Jodi Praught, Rachelle MacArthur, Kaitlyn Lord, Ashley Deighan and Danielle Gauvin-Saunders. They were students of Susan Graham’s fourth-year marketing class at UPEI’s school of business.
Members of the P.E.I. BioAlliance, local bioscience companies and instructors were on hand to present awards to the winners of the 2014 BioAlliance/UPEI Business Marketing Competition at a recent reception at McDougall Hall at the UPEI School of Business.
An all-female group was tops for their marketing strategy developed for Solarvest BioEnergy Inc.
Team members included: Rachelle MacArthur, Jodi Praught, Kaitlyn Lord, Ashley Deighan and Danielle Gauvin-Saunders. The award was presented by Rory Francis, executive director of the P.E.I. BioAlliance.
The awards followed presentations by 13 groups of fourth year business students. The top three teams were awarded $1,500 in cash prizes.
This is the seventh year for the BioAlliance/UPEI Business Marketing Awards Competition, in which groups of fourth year business students develop marketing strategies for local bioscience-based businesses.
Participating companies this year included Solarvest BioEnergy Inc., a P.E.I. company with a system to produce value-added products from micro-algae, and BioSpa - P.E.I., manufacturer and distributor of a unique skincare line, based on botanical technologies and P.E.I.-based extracts to improve skin conditions.