All-female team tops UPEI business marketing awards

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The all-female winning team of the 2014 P.E.I. BioAlliance/UPEI Business Marketing Award Competition held recently included: Jodi Praught, Rachelle MacArthur, Kaitlyn Lord, Ashley Deighan and Danielle Gauvin-Saunders. They were students of Susan Graham’s fourth-year marketing class at UPEI’s school of business.

Members of the P.E.I. BioAlliance, local bioscience companies and instructors were on hand to present awards to the winners of the 2014 BioAlliance/UPEI Business Marketing Competition at a recent reception at McDougall Hall at the UPEI School of Business.

An all-female group was tops for their marketing strategy developed for Solarvest BioEnergy Inc.

Team members included: Rachelle MacArthur, Jodi Praught, Kaitlyn Lord, Ashley Deighan and Danielle Gauvin-Saunders. The award was presented by Rory Francis, executive director of the P.E.I. BioAlliance.

The awards followed presentations by 13 groups of fourth year business students. The top three teams were awarded $1,500 in cash prizes.

This is the seventh year for the BioAlliance/UPEI Business Marketing Awards Competition, in which groups of fourth year business students develop marketing strategies for local bioscience-based businesses.

Participating companies this year included Solarvest BioEnergy Inc., a P.E.I. company with a system to produce value-added products from micro-algae, and BioSpa - P.E.I., manufacturer and distributor of a unique skincare line, based on botanical technologies and P.E.I.-based extracts to improve skin conditions.

Organizations: UPEI School of Business

Geographic location: P.E.I.

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  • Quiet Observer
    April 07, 2014 - 13:38

    I greatly agree that this headline does a disservice and is demeaning to these students. They did not win because they are female. females winning is not unexpected. They won because they did a good job and that is all. To bring anything else into it is discrimination.

  • Really?
    April 07, 2014 - 10:48

    As a male who has participated in these types of competitions at UPEI, I don't think the fact that they're all women deserves the headline. They have spent countless hours preparing and presenting the marketing strategies and I applaud their efforts - not just because they are women.

    • Also a Male
      April 07, 2014 - 13:14

      I agree with this. I have also participated in these competitions and do not think that it needs to be distinguished they are an all female group. I don't think "All Male Group Wins Marketing Awards" would be the title if it were the other way around.