P.E.I. Seafood Processors Association announces new executive director

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Dennis King of Brookfield has been named the new executive director of the Prince Edward Island Seafood Processors Association (PEISPA).

King was most recently as principal in King Strategy Group, a marketing and strategic communications consulting firm. He has served in various senior management positions over the past 20 years in the public, private and not-for-profit sectors.

“The seafood processing sector, like any manufacturing and exporting sector is a significant contributor to the Island economy,” said King. “I am looking forward to working with industry leaders as they continue with the production and sale of quality seafood products, which benefits all of Prince Edward Island.”

PEISPA board member Len Currie of Confederation Cove Mussels in Borden-Carleton said King brings a wealth of knowledge and experience to the position.

“Dennis has the experience and skill set required to help our organization meet our goals of promoting the growth and development of a competitive, sustainable seafood processing sector in Prince Edward Island.”

The seafood sector is P.E.I.’s third largest industry, employing close to 9,000 people with an annual economic value to the province of almost $300 million.

The P.E.I. Seafood Processors Association is a non-profit organization dedicated to providing advocacy, training and marketing support to the processors of Prince Edward Island. The association acts as a liaison on behalf of seafood processors with both provincial and federal governments, the Canadian Food Inspection Agency and other regulatory bodies that impact on the seafood processing sector.

Organizations: Prince Edward Island Seafood Processors Association, P.E.I. Seafood Processors Association, King Strategy Group Canadian Food Inspection Agency

Geographic location: Prince Edward Island, Borden-Carleton

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  • UPWESTER
    March 14, 2014 - 17:29

    Good luck to you Dennis. I'm glad to see that the industry is doing something about their marketing problem. Now if the PEIFA can only adapt the 1 cent a pound levy on lobsters and then get someone QUALIFIED to come up with a marketing plan, maybe they will have some success too. For the McGeogehan's, Charlie at $27. a lb. lobster and his father at $40. a lb., don't they realize how silly they look. Just like Rob and Doug Ford, or Frick and Frack.