Prince Edward Island computer service to raise money for charities

Mathieu Evong
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Brad Pineau created WatchTower to raise money for charity while helping HR departments and team managers get feedback from their employees. WatchTower is Pineau’s first product for his charity company Coding for Cures.

Brad Pineau can’t kayak but he can develop computer programs.

Back in 2012, the owner of Timeless technologies had heard of a Charlottetown couple that were kayaking across P.E.I. to raise money for cancer.

Inspired by their story, Pineau decided to also raise money for charity.

It resulted in Pineau creating a computer program to raise money for charities called WatchTower, which is owned by Coding for Cures, a company Pineau owns.

WatchTower is designed to help human resource departments and team managers gain feedback from their employees and log the team’s progress. It was launched in November.

All of the money Pineau receives from companies using WatchTower goes to one of seven charities he supports. The Canadian Cancer Society, the IWK Health Centre and the Heart and Stroke Foundation are among the charities he supports.

“When someone signs up for WatchTower,” said Pineau, “they can actually choose which charity they want to support.”

WatchTower works by allowing HR departments and team managers to choose questions they want to ask their employees and then program the questions into WatchTower. Companies can also use the sample questions provided by the program.

Then the questions are e-mailed to the team members so they can be answered. Once the answers are sent back in, the program processes the information and provides feedback.

The same questions are asked weekly, bi-weekly or monthly to provide feedback on how your team is improving.

“It’s all done through the app,” said Pineau.

When HR departments or team managers have meetings with their teams, WatchTower can help team managers quickly identify a problem, he said.

“You even boost morale,” he said.

The product is hard to advertise, said Pineau, who in the past advertised the product with Google ads.

“It’s not a consumer product so social media growth doesn’t really work,” he said.

While the product is fit for productive release, Pineau wants to work out all the kinks before investing in large-scale advertising.

“I consider the site still in Beta mode,” said Pineau. “Once I think it’s really solid I’ll send it out.”

Organizations: Canadian Cancer Society, IWK Health Centre, Heart and Stroke Foundation Google

Geographic location: Prince Edward Island, Charlottetown

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  • Barry Gander
    March 02, 2014 - 16:23

    Nice article, Mathieu. I hope his application succeeds. Cheers Barry Gander EVP Canadian Advanced Technology Alliance Co-Founder, I-ATLANTIC bgander@cata.ca http://i-atlantic.ca/