Social media firm says lobster can be as iconic as potato

Steve Sharratt
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Christine Gordon Manley, left, and Jaime Lee Mann, who run Manley Mann Media, say lobster can be as iconic as the potato for Prince Edward Island, with the right marketing.

Two seafood lovers who operate a growing social media firm insist Prince Edward Island lobster can become as iconic as P.E.I. potatoes or mussels with the right marketing.

“We were very much drawn to the headline in Tuesday’s paper (Guardian), alluding to a penny a pound lobster levy to create a marketing fund,” said Christine Gordon Manley of Manley Mann Media.

“We think this is fantastic ... our Island economy is so dependent upon our fishers earning a good living (and) hauling in as much revenue as possible.”

Self-described lobster lovers, Manley and her partner, Jaime Lee Mann, operate Manley Mann Media based in Cornwall and Morell. They were nominated as business of the year by the Eastern P.E.I. Chamber of Commerce.

“With creative guerrilla marketing techniques, P.E.I. lobster could become as recognizable as P.E.I. potatoes and P.E.I. mussels,” said Mann.

“We sincerely hope this (levy) goes through to put more money in the pockets of those fishers which, as we all know, then gets pumped back into the economy.”

Organizations: Eastern P.E.I. Chamber of Commerce

Geographic location: Prince Edward Island, Cornwall

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  • Nova MacIsaac
    February 28, 2014 - 20:59

    Even if I wasn't a lobster lover (which I am!) I would heartily support any initiative to improve the plight of the lobster industry. What Islander wouldn't? I've always been happy to pay whatever the asking price is, and at the wharf, I've often paid more. It's only fair.