Islanders could soon be getting screeched in — coffee style
Jeff LeDrew, president and founder of Newfoundland and Labrador’s Jumping Bean Coffee, has decided to expand into the Maritimes and has P.E.I. squarely in his sights.
He’s looking for a franchisee to invest in two locations on the Island.
Jumping Bean Coffee currently operates three franchises in central Newfoundland and Labrador as well as kiosks in a few other properties such as airports and universities. Their coffee is also sold in Sobey’s and Target stores so some Islanders are already familiar with the brand.
Like other coffee makers, Jumping Bean produces a variety of flavours, including Newfoundland Screech (alcohol free), which just happens to be one of the company’s better sellers.
In an interview with The Guardian, LeDrew said Jumping Bean falls somewhere between staple brands like Tim Horton’s and Starbucks.
“We bridge the gap for people dedicated to Tim Horton’s and also cater to a higher clientele. It’s hard to define the middle of those (well-known brands) but we found it,’’ LeDrew says. “We bring in the local aspects because a lot of people are focused on buying locally (made coffee), buying Atlantic. We get those folks.’’
He says Jumping Bean is a growing multi-channel sustainable coffee brand with an emerging presence nationally in grocery sand retail markets. Their flavours are also sold in Ontario.
LeDrew said it’s been a challenge growing the business beyond the shores of Newfoundland and Labrador. He envies the Confederation Bridge which enables business to get product on and off P.E.I. much easier than relying on the ferry that connects his island to the mainland.
“We’re an island as well. Getting stuff off the island is just craziness. I’m behind the 8-ball before I ever start with respect to Ontario and national suppliers.’’