Atlantic Canadians expect most human interaction to be via mobile in the future

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One-third expect apps to draw baths, cut the lawn, vacuum

Atlantic Canadians expect most human interaction to be via mobile in the future.

MONCTON — Canadians are not only embracing the technology that keeps them connected, but they clearly depend on it.

In fact, more than half of Atlantic Canadians say they would give up alcohol, sports, coffee, their car, pet or even their best friend in exchange for always-on Internet access.

According to the latest Rogers Innovation Report, commissioned by Rogers Communications and conducted by Harris-Decima, Canadians are optimistic about the future; from virtual butlers to communicating with pets, they envision a world where technology will unleash a connected reality beyond one’s imagination.

Almost half of Atlantic Canadians say they expect most human interaction to be done via text, social media and email on mobile devices in the next five years.

“Enhanced networks are leading to a rise in Internet usage in Canada, creating ‘Generation D’ — a group that lives and breathes life through mobile devices and that shares an optimistic view of what’s next,” said Raj Doshi, senior vice-president, products, Rogers Communications. “Over the next few years, technology will continue to shift into high gear, offering consumers completely personalized connected experiences anytime, anywhere.”

Canadians are becoming a “device generation” or Generation D.

Today, the majority (52 per cent) owns a smartphone, spending an average of 70 per cent of the day within reaching distance of their  phones.

A quarter (25 per cent) of Canadians admit to tweeting or Facebooking someone while in the same room. Atlantic Canadians had the biggest ‘app-etite’ for social networking, with 78 per cent of East Coast residents loading their devices with these apps compared to the rest of Canada at 67 per cent.

Looking ahead, Canadians envision an increasingly virtual reality, powered by tailored apps and faster networks.

Atlantic Canadians have the following expectations for their mobile devices:

- 37 per cent expect apps to become their butler, to draw baths, cut the lawn, vacuum and even do their laundry.

- 52 per cent believe apps will connect them to physicians and two-in-10 of Atlantic Canadians think apps will even predict life-threatening health issues.

- 40 per cent expect their devices to read their mood and help them communicate with their pets.

- 90 per cent believe that cars will anticipate accidents and provide weather alerts, compared to 84 per cent of the national average.

- By 2019, 60 per cent of Atlantic Canadians expect to throw out their physical wallets, to be replaced with mobile wallets that include credit and debit cards, and personal ID.

The survey was conducted by Harris/Decima among a national sample of n=1,009 Canadian panelists, aged 16 or older who own either a smartphone or tablet device for personal use.  The survey was administered in both English and French between Nov.21 and Dec. 2, 2013.  The data is weighted to replicate the actual population distribution by age, gender and region according to the 2011 Census.

Organizations: Rogers Communications

Geographic location: MONCTON, Canada, East Coast

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