Kevin Mouflier of the Slemon Park Hotel and Conference Centre has been elected president of the Tourism Industry Association of Prince Edward Island.
He’s come a long way since starting in the industry 31 years ago as a doorman in an Alberta hotel.
Mouflier says he is excited to take on a new leadership role in the association.
“Prince Edward Island, I’ve lived here for 13 years, and it’s a gem. Close to my heart. And I want to continue to work with people to continue to grow the numbers here and at the end of the day that’s what’s most important,” he said.
The coming new year also poses some unique challenges for the industry, and by extension for him, he added.
“It’s a big year for Prince Edward Island, with the 150th anniversary of the Charlottetown Conference. I think it’s key to market that as best we can to try and grow visitation.”
Mouflier sees a number of opportunities that the big 2014 celebration could bring to the Island, however, he’s not putting all his hopes in one big event - he’s hoping to continue to build on the Island’s tradition of strong hospitality values as a long-term strategy to grow the industry.
Mouflier is also a proponent of a program called World Host Certification, which was used extensively during the Vancouver Olympics. He plans to encourage as many of his colleagues in the hospitality industry as possible to become certified using this program.
In terms of challenges facing the industry as a whole, Mouflier sees the shrinking advertising budget as a big problem. He intends to push for tourism operators to take on a more active role in determining where marketing money is spent and even examining ways the industry can raise and spend its own promotional dollars.
The tourism industry has been largely stagnant on the Island for the past eight years, he said, so it’s going to take a lot of work, with all the players working together, to change things around.
“I’m looking forward to the challenge. It’s a very exciting year, with P.E.I. 2014. My number one goal is to grow visitations and work alongside operators to do so,” he said.
Joining Mouflier on the Tourism Industry Association’s board of directors will be:
- Elaine Thomson, Westmont Hospitality Group - past president
- Robert Jourdain, Little York B & B - vice president
- Tyson MacInnis, Cavendish Maples Cottages - treasurer
- Zubair Siddiqi, Delta Prince Edward Hotel - secretary
- Rachel Vidito, Great George Properties - member at large (appointed)
- Robert Jay, Lanes Cottages/ River House Inn - member at large (appointed)
- Don Cudmore, TIAPEI executive director - ex-officio
Elected as board members-at-large were Charlene Belsher, Steven Larkin, Judy MacDonald, Jeana MacIsaac, Corryn Morrissey, Kieran Keller and Mike Newman.
All elected positions are for a one-year term and the board of directors is comprised of the seven elected members-at-large plus 24 regional and sector associations.