Carl Lloyd shows some sausages as he sets up his specialty meat shop in Stratford. He hopes to open the store this month. Guardian photo by Eric McMurray
STRATFORD — When Carl Lloyd first began making pork products five years ago, he didn’t expect to expand his business so quickly.
Lloyd is a charcuterie, someone who salts, smokes and cures meats.
“But it’s more complicated than that,” he said, explaining that a charcuterie is an artist and craftsperson.
“Anyone can make a sausage but it takes an artist to make one well,” he said.
Originally from Birmingham, England, Lloyd was inspired to become a charcuterie when he once visited Spain. He visited local markets there and became fascinated by the process.
He began selling his creations at the Cardigan Famers’ Market in 2008. He sold everything from English style sausages, to his pork pies, which are a favourite of his clients.
“Any Englishmen will go miles for a pork pie.”
Lloyd will be officially opening a shop called Lloyd Specialty Meats in late November in the Stratford Business Park. These days he is having what he calls a soft opening.
Lloyd said it was a crucial move for his business.
“Originally I had a three-year plan and I’d see where I was after then.”
Two years into his business, Lloyd said he knew he would have to expand.
Lloyd picked Stratford after looking at different locations, including spots in Charlottetown.
“I was able to have more space and it was less congested,” he said.
Local businesses in the area, as well as customers on Facebook, were thrilled with the idea of his shop being closer to town, he said.
“Now that I’m closer people who didn’t want to go to Cardigan, only have to go to Stratford.”
Now Lloyd is setting up his shop up and is just finishing the paperwork for the business.
He said he will continue to sell the same local product he sold at the Cardigan market, including aged beef.
“The aged beef is air dried so it makes for a more tender meat. There’s a reason BBQ is right next to meats in supermarkets,” he said.
Other non-meat local product will be sold as well, including Jeff McCourt’s goudacheese and fresh artisan bread from John Dale.