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In-store promotion of Island Rivers – Worth Protecting runs until Nov. 13 in all 18 P.E.I. Liquor Control Commission corporate retail outlets across the province.
The Prince Edward Island Liquor Control Commission is inviting Islanders to raise a glass to protect Island rivers.
The commission is entering the third year of the annual Island Rivers - Worth Protecting campaign that supports the Atlantic Salmon Conservation Foundation. The campaign, which began Oct. 2, runs from until Nov. 13 in all 18 P.E.I. Liquor Control Commission corporate retail outlets across the province.
The campaign involves participating suppliers donating a portion of sales from select products to further habitat restoration projects across Prince Edward Island. Donations raised in previous campaigns have gone towards projects in Souris and Morell areas, as well as on the West River and Mill River.
Paul Michael, a director of the Atlantic Salmon Conservation Foundation, says the funding has allowed the foundation to provide more than $70,000 in support of P.E.I. conservation project.
“We have been pleased with the success of this relationship to date and look forward to continued success this year as well," said Michael.
“The entire province benefits from the important work that is carried out through these projects," said Robert Henderson, minister responsible for the PEI Liquor Control Commission.