Friends in Need campaign exceeds fundraising goal

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Best Western Charlottetown

SilverBirch Hotels & Resorts in Canada, which operates Best Western on P.E.I., has announced that its Friends in Need campaign raised over $50,000, exceeding the fundraising goal by over 15 per cent.

During the 2012 holiday season, participating SilverBirch hotels offered guests special holiday rates, with $10 from each room booked during the week of Dec. 21 to 27 going towards each hotel’s local charities of choice.

“Friends in Need is an initiative for SilverBirch to give back to its communities, and since its inception we have raised close to $1.15 million for worthy causes across Canada,” said Steve Giblin, president and CEO of SilverBirch Hotels & Resorts.

“The campaign is always well received by our guests and in turn, we are able to turn our guests’ support into financial support for great local programs.”

The Friends in Need campaign is a part of SilverBirch’s “Hotels with Heart” social responsibility program, which includes educational internship programs with culinary and hospitality training schools and implementation of the Hotel Association of Canada’s Green Key ECOmmodation program.

SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Radisson, Hilton, Quality, Best Western and Ramada.

Organizations: SilverBirch, Best Western, Hotel Association of Canada Marriott Radisson

Geographic location: Canada

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Recent comments

  • Bill Kays
    Bill Kays
    February 03, 2013 - 15:27

    Please note, beware of corporations bearing gifts. This is just more of big business trying to appear like they care about us, our city, our province, our country. Let's dissect this act of unselfish giving. To begin with, they get an immediate write off, plus they get free publicity from it, plus if you divide the gift up between the over 20 hotels they manage it amounts to little over $2000. per hotel, hardly enough to ease their guilty corporate conscience. When a corporation spends more on promoting the event than they actually collect are they really doing it for the community or is the motive strictly profit. I think the latter is true. How much do you think they spend on promoting their "FRIENDS IN NEED" or "HOTELS WITH HEART" campaigns?