SilverBirch Hotels & Resorts in Canada, which operates Best Western on P.E.I., has announced that its Friends in Need campaign raised over $50,000, exceeding the fundraising goal by over 15 per cent.
During the 2012 holiday season, participating SilverBirch hotels offered guests special holiday rates, with $10 from each room booked during the week of Dec. 21 to 27 going towards each hotel’s local charities of choice.
“Friends in Need is an initiative for SilverBirch to give back to its communities, and since its inception we have raised close to $1.15 million for worthy causes across Canada,” said Steve Giblin, president and CEO of SilverBirch Hotels & Resorts.
“The campaign is always well received by our guests and in turn, we are able to turn our guests’ support into financial support for great local programs.”
The Friends in Need campaign is a part of SilverBirch’s “Hotels with Heart” social responsibility program, which includes educational internship programs with culinary and hospitality training schools and implementation of the Hotel Association of Canada’s Green Key ECOmmodation program.
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Radisson, Hilton, Quality, Best Western and Ramada. www.silverbirchhotels.com