Air Canada’s new low-cost service called Rouge begins flying in July

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Air Canada

Air Canada says its new Rouge low-cost carrier will begin flying on July 1.

The new airline will fly to Venice in Italy and Edinburgh in Scotland, two destinations that currently aren’t served by Air Canada.

Rouge will also serve Athens and other destinations in Europe and the Caribbean from Montreal and Toronto.

The destinations are areas where demand for travel has been growing, said Ben Smith, Air Canada’s chief commercial officer.

“With the introduction today of Air Canada Rouge, Air Canada enters today’s growing leisure travel market on a truly competitive basis,” he said.

“Air Canada Rouge will leverage the strengths of Air Canada’s extensive network, operational expertise and frequent flyer reward program in order to offer Canadians great value for their vacation travel.”

The pilots will be existing Air Canada pilots who will transfer to the new fleet that will cater to the leisure market.

The airline says flights to Venice, Edinburgh and Athens start at “special introductory fares” of $949 round-trip, including all taxes, fees, charges and surcharges.

Flights to the Dominican Republic and Jamaica will start at $269, one-way, while Cuba is offered starting at $538 round-trip.

All the introductory fares, which are available until Dec. 25, are based on Toronto departures.

Details about fares going forward were not immediately available.

Air Canada executives are on hand Tuesday as the company also hosted a vacation giveaway in Toronto’s downtown Yonge-Dundas Square.

The discount carrier will begin operations with two Boeing 767-300ER and two Airbus A319 aircraft that will be released from Air Canada’s mainline fleet.

Additional planes will be added as Air Canada starts to take delivery of new Boeing 787 Dreamliner aircraft in 2014, ramping up to 50 planes.

Air Canada is Canada’s largest domestic and international airline and the 15th largest airline in the world, serving more than 33 million passengers last year.

Competitor WestJet is launching a discount regional carrier in the second half of next year.

WestJet Encore will cater to smaller markets with Bombardier Q400 propeller aircraft.

The company says it will announce the schedule for WestJet Encore early next year.

 

Organizations: Air Canada, Dominican Republic, WestJet

Geographic location: Toronto, Venice, Edinburgh Athens Italy Scotland Europe Caribbean Montreal Jamaica Cuba Yonge-Dundas Square Canada

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Recent comments

  • statler
    December 19, 2012 - 07:14

    thats about on par ! don't fly anyone around our own country for a little less. you can and always could fly to other destinations cheaper than almost anywhere in canada, its sad really, but thats big buisness for you. not to mention they are rude and couldn't care less about anyones traveling complaints

  • Donnie
    December 18, 2012 - 13:38

    Rouge? Isn't that what cheap prostitutes wear? How apt....

    • UPWESTER
      December 21, 2012 - 12:41

      It's the colour of their bottom line.