The Cavendish Beach & The Dune Shores Tourism Association is launching a new marketing initiative which will let everyone know that September is going to be "awesome" in the Cavendish Beach and North Shore areas.
The campaign, entitled 30 More Days of Awesome, kicked off Sept. 1 and runs until Sept. 30.
Mike Forrest, from New Glasgow Lobster Suppers and a board member, says the primary goal of the campaign is to remind Islanders and tourists alike that Cavendish Beach and the North Shore regions are still open.
"It's long been a perception that everything is closed after Sept. 1," said Forrest. "We believe that 30 More Days of Awesome will help to overcome this perception in a unique and creative way."
Islanders and tourists are encouraged to visit the website www.30MoreDays.com to review all of the highlighted ideas promoted with the campaign. There, people will discover more than 90 activities to explore, and a directory of more than 125 businesses still open for September. The campaign is being marketed on P.E.I., as well as in News Brunswick and Nova Scotia.
"It's long been a perception that everything is closed after Sept. 1." - Mike Forrest, Cavendish Beach & The Dune Shores Tourism Association
"Through 30 More Days of Awesome, we hope to remind Islanders that there are a lot of great places and businesses to explore in our region," added Darcy Butler, destination manager for Cavendish Beaches & The Dune Shores Tourism Association.
"We then hope Islanders will tell their friends, families, and especially visitors to P.E.I. how awesome our area is this month."
Among the 90 activities featured are ideas for family activities, culinary events, hands-on experiences, getaways and suggestions on how to rediscover the many fun places to eat, shop, play and stay. The site also profiles the Fall Flavours events happening in the region, plus a contest where you can win the 'Crate of Wonder' by sharing what you love about P.E.I.
"We believe that one of the greatest times to explore our area is during the late summer and fall season," added Forrest. "We just want to let everyone know that we still here and ready to help visitors make new awesome memories in Cavendish Beach and the North Shore."