General Motors Considering Previously Declined Offers for Hummer

Staff - CAP staff
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As is often the case, timing is everything.  In a year when Hummer pulled itself out of the J.D. Power and Associate doldrums to the top of the 2010 Customer Service Index (CSI) survey in the category of mass market brands (isn't Hummer considered a premium SUV?), there continues to be an H1-sized question market over its future. 

Up until recently the brand was to be taken over by Chinese automaker Sichuan Tengzhong Heavy Industrial Machines Co., Ltd. for a mere $150 million USD, but it appears that the Chinese government, which holds the purse strings in this strangely enterprising yet still totalitarian nation, has kyboshed the takeover. 

"One year ago, General Motors announced that we were going to divest Hummer, as part of focusing our efforts on Chevrolet, Buick, GMC and Cadillac going forward," said John Smith, vice president of corporate planning and alliances for General Motors. "We have since considered a number of possibilities for Hummer along the way, and we are disappointed that the deal with Tengzhong could not be completed."

This news followed an announcement that the 4x4 brand would follow the route of Pontiac and Saturn and be wound down, but maybe Hummer fans shouldn't give up hope yet.  In a report by the Wall Street Journal, General Motors is said to be taking a look at two previous offers for Hummer that it previously declined. 

Only time will tell what will happen to the iconic off-road marque, and not much time at that.  Expect a decision within the month.

©(Copyright Canadian Auto Press)

Topics: SUV, Hummer, H1, H2, H3, H3x, H3 Alpha, H4, H3T, General Motors,

Organizations: General Motors

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